6 min read
Your first 30 days of online booking: what to measure and what to ignore
Three numbers worth watching, five worth ignoring, what to do each week, and how to tell on day 30 whether to keep going or walk away.
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Notes on filling your calendar
Concrete and to the point: what an hour of your chair costs, why people miss appointments, what to do with the gaps, and when the paper notebook still wins.
6 min read
How to reduce no-shows (without falling out with anyone)
Why people miss appointments and what actually works: reminders, deposits that filter without punishing, and a waitlist that fills the gap.
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From text messages to online booking without losing your regulars
Don't announce anything and don't give up your number: change one habit, save three replies and let people move over on their own. And some clients you shouldn't move at all.
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What a client who comes back is worth
The visit-frequency math, why replacing the clients who leave costs more than keeping them, and how to bring them back with one message instead of a campaign.
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Booking deposits: how much to charge and how to tell your clients
Percentage or flat amount, what feels fair at each price point, how to announce a deposit without losing clients, and when you're better off not charging one.
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What to do with the gaps in your schedule
The three kinds of gap don't share a fix: which one a waitlist fills, which one comes from the way you publish your hours, and why overbooking is a bad idea.
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How to set your prices without giving your time away
The math almost nobody does: what one hour in your chair really costs, why the short service is the one that hurts most, and when raising your prices is a mistake.
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Paper vs. digital appointment book: an honest comparison
What the notebook does well, where it breaks down (double bookings, back-and-forth messages, zero reminders) and how to move to a digital calendar in one afternoon.
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